The New Olympic Logo for the Best Dang City in the World

Biggest news around this writer’s home is the reveal of the Chicago 2016 logo for the city’s bid for the Olympics. Created by VSA Partners, it’s a thing of beauty. Has the go-to skyline, which is usually groan-enducing when used because it’s so impossibly easy. But when put with the torch, it actually works. And with the addition of Michael Jordan to the bid, we don’t want to point this at anyone specifically, like say a fellow UnBeige editor, but it looks like Chicago is faring a little better than a certain Western Coast metropolis.

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