The New Push Pin Graphic

If you were looking for a box of those clear push pins on the West Coast around June 5, you now know why Staples was fresh out. 12, a dozen creatives who form an experimental school at Wieden+Kennedy, had purchased them all–150,000 of them.

351 hours later, 12 had applied the push pins to a 13’6″ x 10’6″ wall at W+K HQ in Portland, with a message that was inspired by a true story from the legendary Jelly Helm, 12′s creative director:

When Helm was promoted to co-creative director of W+K’s Amsterdam office in 1996, Dan Wieden’s only directive was, “You’re only good to me after you’ve made three tremendous mistakes.”

Hence, their advice to every creative: Fail Harder.

If in Portland, you can see the monument to mistakes for one night only:

Thursday, July 6
6 to 9pm
Wieden+Kennedy
224 NW 13th Avenue

If not, we’ve got a few more photos for you.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.