The New Push Pin Graphic

If you were looking for a box of those clear push pins on the West Coast around June 5, you now know why Staples was fresh out. 12, a dozen creatives who form an experimental school at Wieden+Kennedy, had purchased them all–150,000 of them.

351 hours later, 12 had applied the push pins to a 13’6″ x 10’6″ wall at W+K HQ in Portland, with a message that was inspired by a true story from the legendary Jelly Helm, 12′s creative director:

When Helm was promoted to co-creative director of W+K’s Amsterdam office in 1996, Dan Wieden’s only directive was, “You’re only good to me after you’ve made three tremendous mistakes.”

Hence, their advice to every creative: Fail Harder.

If in Portland, you can see the monument to mistakes for one night only:

Thursday, July 6
6 to 9pm
Wieden+Kennedy
224 NW 13th Avenue

If not, we’ve got a few more photos for you.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.