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The Oldest, Stickiest Brand in the Whole of Britainia

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This writer is off with his lovely girlfriend now to take in a much needed weekend in a quant little town bordering the Mississippi, but before we hit the road, we thought we’d leave you with this little bit of fun for a Friday afternoon. It was announced yesterday by the Guinness World Records people that Britain has found its oldest brand: Lyle’s Golden Syrup. At over one hundred and twenty-years old, and still looking like it’s using the same labeling, the brand proves that ambiguity sometimes pays off in the long run. Because, really, who remembers their chief competitor in 1885 “Tom’s Sugar Syrup That Is Yellow In Color and Can Be Used As a Topping For a Variety of Food Stuffs”?

The famous green and gold tin of Tate & Lyle’s Golden Syrup has officially been recognized as Britain’s oldest brand. Almost unchanged since 1885, it was entered into the Guinness World Records book yesterday. Research shows that it is recognized by 86% of shoppers. Scottish businessman Abram Lyle first realized that the syrup, a by-product of sugar, could be sold on its own as a treacly spread. There are now many products available including coffee syrup and ice cream topping. Lyle, who formed a sugar refinery in 1865, merged with the company founded by Henry Tate in 1859 to form Tate & Lyle in 1921.

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