The Polar Express Turns 25
It’s been quite the year for iconic children’s books. Eric Carle‘s The Very Hungry Caterpillar recently munched its way to age 40, and now The Polar Express is celebrating 25 years of enchanting readers with its mildly creepy brand of Christmas whimsy. Written and illustrated by Chris Van Allsburg, the Caldecott Medal-winning book has sold seven million copies worldwide and spawned a 2004 animated film version starring the voice of Tom Hanks. In celebration of The Polar Express chugging to the quarter century mark, Houghton Mifflin Harcourt has released a shiny new hardcover edition that includes a slightly spooky letter from the author, a companion CD with narration by actor Liam Neeson (good choice), and a silvery ornament that features Van Allsburg’s first full-length illustration of the story’s conductor. The fun extends to the virtual world with a Polar Express-themed online advent calendar (launching December 1) and assorted holiday downloadables aimed at young readers. Hungry for a sneak preview? Try this recipe for Polar Chocolate Nougat Carmel Squares.
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