The Second Annual Tom Dixon Giveaway

Good ol’ Tom Dixon. He really knows how to grab the attention, doesn’t he? Last year, you’ll recall, to celebrate the opening of the London Design Festival, he laid out 500 chairs in Trafalgar Square and then announced that people could take them, in what’s now fondly remembered as The Great Chair Grab”. This year, which we learned about by way of Dezain, he’s doing the same kind of giveaway. Only this time, he’s doubled the amount and changed the product. In collaboration with the Energy Saving Trust, he’s designed fancy lights that use compact fluorescent bulbs and starting on Wednesday, September 5th, a thousand of them will be handed out for free. And judging from the chair grab, that’ll be a lot of people no doubt back for seconds.

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