Floating around here and there is the announcement of the Taxi 07 exhibit off in New York. To celebrate the 100th anniversary of the motorcoach-for-hire in that very large city, the firm Smart Design teamed up with Antenna Design and Birsel + Seck to put together a new identity and a whole exhibit for the prototype car (which will be at the NY Auto Show from the 6th to the 15th). It’s a nifty little ride, and as the owner of a Kia himself, this writer is pleased as punch to see one being put to such use. Here’s some:
Smart’s design team approached the work with three main enhancements that were developed based on extensive research and user testing: Safety, Social Interaction and Sustainability. The result is fully functional model cars that can serve as inspiration for taxi design that can be immediately implemented by automakers and taxi outfitters.
We’re 100% sure that’ll be adopted really quickly after next week.