The Worst Day Ever To Find Yourself Employed at Business 2.0

Another in a series of gems from Andy Rutledge: things must’ve been a touch awkward around the offices of Business 2.0, as it was reported by TechCrunch that their June issue was accidentally deleted at the end of April, leaving just two weeks before it was to go to press. Can you imagine word of that getting around, day-of? Ouch. Here’s a little:

Editor in Chief Josh Quittner told the New York Times that they’d still make the print deadline because their lawyers had email copies of all of the text. All of the artwork and page layouts were gone forever, however, and had to be recreated from scratch.

A 2003 article in Business 2.0 likened backups to flossing — “everyone knows it’s important, but few devote enough thought or energy to it.” I guess Business 2.0 forgot to floss.

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