All purely hypothetical here, but what if Wolff Olins, following the big debacle last year with the 2012 Olympics branding, followed by that insane Wacom identity, was waiting out the storm to do a big shake-up inside the company? Only those with great power within the company will probably ever know the real truth, but for the rest of us, we're left to pure speculation as the announcement comes that the firm has just majorly shuffled around their top brass. But we can't imagine that this is a really very negative thing, as they've just boosted Karl Heiselman to look over all their offices across the world and promoted two others from within. Still, the mind wanders at times. Here's a bit from Design Week:

The role of London managing director has been given to account director Sarah Ashman, while the top New York position falls to Sam Wilson. Consultancy director Charles Wright will spearhead the opening of an office in Eastern Europe later this year.

The move is designed to facilitate the management of the consultancy and to enable it to grow more effectively, says director Robert Jones. Until now, both the London and New York offices have been managed from the US by Heiselman, who was promoted to the joint role last July. As part of the restructure, Heiselman is also introducing a new global leadership team.