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Thoughts on Obsolescence (that’s $10, Alissa, for using the word of the day)

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It’s as though AdAge read our post from yesterday about specialization vs. generalists, and by direct relation, big vs. small, because today’s interesting editorial by executive editor, Jonah Bloom, responding to a Creativity Magazine-sponsored talk between Alex Bogusky and Lee Clow, about the future of the big shops. Really interesting, advertising-related or otherwise, because it has everything to do with how making pretty things for money works. Here’s a bit from “Thoughts on Obsolete Business Models”:

It’s not easily measurable, yet weaving brands into culture in such a way that we no longer know where art finishes and commerce begins can occasionally yield brilliant brand results — and would differentiate an ad shop from its media, direct and interactive siblings, which are better prepared for the one-to-one, transaction-focused ad world.

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