Times Square One Big Target This New Year’s Eve

Target takes on another New York icon, and this time, thousands of innocent bystanders will be unable to avert their eyes from the seductive red bull’s-eyes. NY Daily News reports that come Sunday, Times Square will be “Targetad” (we wish we had come up with that):

The retail giant will distribute 30,000 pairs of 3D glasses along Seventh Ave. and Broadway, between 43rd and 47th Sts., that will transform the extravaganza’s fireworks into glowing “Target bull’s-eyes.”

The glasses will also enable viewers to see Target’s logo coming out of the 1,070-pound ball as it drops on New Year’s Eve.

In an additional tie-in, Target designer Isaac Mizrahi will be gracefully suspended from a nearby building and gently squeeze the ball as it makes its descent.

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