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Today, Time For Something New

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Today’s the day that Time goes public with their new look, and we must say although we liked the cover we saw yesterday, we’re way thrilled with the inside of the mag. The stodge is gone. Yet the designers still managed to invoke plenty of the mag’s visual history, says Paula Scher:

“We created a system that we thought would resonate with today’s readers. It’s full of quick bits and relevant info, but still retains the spirit of TIME. We used the display typeface Franklin Gothic that was part of the history of the magazine, and revisited the grid used by Walter Bernard,” the legendary editorial designer.

As you’ll remember, this was one of Luke Hayman‘s first duties at Pentagram, along with Scher. Read more at Pentagram’s blog.

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