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Tucker Viemeister Covers Everything

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Apparently Tucker Viemeister has been stricken with a terrible affliction: The Curse of Being Able to do Everything. His dad, legendary industrial designer Read Viemeister could also do anything (“And not just because he’s my dad,” he said). And yes, Tucker is named after the car–which his dad worked on. No pressure, right?

At his latest gig at Studio Red at the Rockwell Group (named for the soda, not that other RED) they’re working on everything from a frightening-sounding Coca-Cola Wellness Center to the Coke Cruiser, which is like an ice cream truck on a Segway. He says working at the Rockwell Group is like being in the Village People. We bet David Rockwell is the cop.

But back to being cursed. Le Corbusier was cursed. Da Vinci was cursed. Hitler was especially cursed, says Viemeister–he was a brilliant designer of SS uniforms, a Volkswagen, imposing architecture, and of course that pretty effective logo–but he was also cursed in a different way.

Viemiester himself has been single-handedly cursed by literally “good design”: he did the OXO Good Grips and can’t live it down. So what does a cursed man do? Choose “multi” over “total”. Take chances, for more choices. Cross-pollinate. And so, from the man who can do everything, a really good new idea:

We don’t have any good rituals for Martin Luther King Day, he says. So on January 15, eat lunch with someone from another race. The civil rights movement was all about integrating lunch counters and lunch with anyone is a good thing.

Viemeister also wins Best Designed Presentation for the conference, with slides that zipped by with continuity that made us feel like we were swooping through an IMAX-sized screen. He’s currently tied with Stanley Hainsworth for Best Hair.

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