Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Untitled (Coffee Shop): Whitney Museum Cafe to Open in March

Edward Hopper’s “Soir Bleu” (1914), on view through April 10 at the Whitney in the exhibition “Modern Life: Edward Hopper and His Time”

Now that the Whitney Museum of American Art has a better idea of its future, which involves the enviable combination of Renzo Piano and New York’s Meatpacking District, it can focus on a matter close to the hearts (and stomachs) of patrons: a cafe. Back in 2009, the museum tapped Danny Meyer’s Union Square Hospitality Group—the culinary brain trust behind The Modern, MoMA’s pitch-perfect restaurant—to create and operate the new cafe, which will be located on the ground level, and the firm has just revealed its plans. The cafe, cheekily named “Untitled,” will offer “a contemporary take on the classic Manhattan coffee shop,” according to a press release issued yesterday. Expect “simple, comforting, and seasonal” dishes created by executive chef Chris Bradley, a veteran of Meyer’s Gramercy Tavern. Slated to open next month, Untitled will serve breakfast and lunch (with breakfast fare available all day). Dinner will be served only on Saturdays and Sundays. As for the design of the place, that’s still under wraps, but the Rockwell Group has been instructed to make the cafe harmonious with the Whitney’s Marcel Breuer-designed uptown home. We’ll take the buttermilk pancakes with a side of Brutalism.

Mediabistro Course

Pitch Your Magazine Article

Pitch Your Magazine ArticleStarting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now!