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Watch: This Is a Generic Brand Video

Rushing water, DNA helices, stop-motion footage of a city at night. Put ‘em together and what have you got? A generic brand video. Royalty-free stock footage purveyor Dissolve.com seized upon the formula outlined by Kendra Eash in a recent piece for McSweeney’s Internet Tendency and brought it to life in this amusing short, made entirely with stock footage and narrated with an avuncular twang by Dallas McClain.

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