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Watch: This Is a Generic Brand Video

Rushing water, DNA helices, stop-motion footage of a city at night. Put ‘em together and what have you got? A generic brand video. Royalty-free stock footage purveyor Dissolve.com seized upon the formula outlined by Kendra Eash in a recent piece for McSweeney’s Internet Tendency and brought it to life in this amusing short, made entirely with stock footage and narrated with an avuncular twang by Dallas McClain.

Mediabistro Course

InDesign for Writers and Editors

InDesign for Writers and EditorsStarting September 4, become proficient in InDesign in our hands-on workshop! Nicole Alleyne, a multimedia designer, will give you the knowledge of Adobe InDesign for editing your projects.You'll learn how to use the toolbar and palettes, create and edit style sheets, import images, add colors, change colors, and more. Register now!