Watching Gehry Assemble the ‘Serpentine’ in Just Seven Minutes Flat

As Frank Gehry pours his heart and soul into building perhaps the world’s most famous annual temporary structure, the Serpentine Pavilion in London, the watchful eyes above have captured the building process in time-lapse form, helping to explain to viewers just how one goes about assembling Gehry’s craziness:

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting this Thursday, February 16. Other speakers include Morin Oluwole (Facebook), Michael Brito (Edelman Digital), and Tim Devane (bitly). Register now.