Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

What Does Lever House Smell Like?

smells like lever house.jpgAn angular blend of black currant, verbena, and grapefruit, according to Chandler Burr, who offers a round-up of modernist fragrances in the new Design Issue of T: The New York Times Style Magazine. Lever House finds its olfactory match in Yuzu Rouge, made by a company named for the postal code of the world fragrance hub of Grasse, France (06130). Burr deconstructs the juice:

The building is 24 stories of blue-green glass and stainless-steel curtain wall; the perfume is equally sleek and deceptively simple. The raw materials — black currant, verbena, grapefruit — structure themselves with crystalline clarity, free of any perceptible supporting skeleton. Like most of its kind, it is somewhat fleeting, diffusing madly for 15 minutes, then becoming a mesmerizing murmur of fresh lemongrass and tea.

Burr goes on to describe Gucci‘s “Rush” as having a “marvelously, explicitly unnatural [scent], as if one were smelling a coat made of the most expensive Lycra.” Mmm, space-age polymers! As for a comparable building, he points to the Bank of America Tower, the $1 billion skyscraper project now underway in Midtown Manhattan. “This box is angled, complex, multifaceted,” writes Burr. “Its clear glass skin is washed in a milky, pearly whiteness, keeping it both warm and cool.” Can the first LEED-certified fragrance be far off?

Mediabistro Course

Fashion Writing

Fashion WritingStarting September 23, work with the contributing editor at ELLE.com to get your writing published in fashion magazines and websites! In this course, you'll learn how write fashion headlines, runway reviews, and fashion features, write compelling pitch letters, and gain insight into the fashion industry. Register now!