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Wired jumps on the redesign train with a new creative director from Texas Monthly, a shout out to Hoefler and Frere-Jones, and a claim that it now adheres to the Law of Optical Volumes.

Uh, wait, what was that last part?

Law of Optical Volumes? We never claimed to be designers here but we have definitely never heard that before. Anyone? Anyone for Law of Optical Volumes? Is this a Texas thing?