When in Doubt, Put Them in Jodhpurs and Riding Boots

It may still be July, but Vanity Fair is already hyping its September style issue, featuring Annie Leibovitz‘s photograph of French First Lady Carla Bruni-Sarkozy on the cover (pictured above) and a profile by Maureen Orth inside (asked to comment on Bruni, Jean-Paul Gaultier says, “She is like the heroine of a book or a movie”). Bruni’s equestrian-influenced cover wardrobe made us think of another Paris-based VF cover, from October 2005, not to mention Si Newhouse‘s sharp eye for saddlery.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.