When last we checked in with graphic artist and visual provacateur Geoff McFetridge, he was beaming beside giant yellow thumbtacks arrayed in a thorny halo on the floor of Deitch Projects. Entitled “Even the Simplest Shapes Wish to Become Logos One Day,” the 2009 work was his contribution to Lance Armstrong and Nike’s “Stages” exhibition. Among McFetridge’s latest projects is whipping up an endearing egghead identity for Owl, AOL’s answer to Wikipedia. The would-be “living, breathing library” of user-submitted expert knowledge is still in beta, so content offerings are slim, servicey, and odd: “5 Hip Styles from the 80s,” “Cricket Legends,” “How to Survive an Economic Recession” (tip #1: Keep your job, tip #2: If you lose your job, find another one). The match of AOL and McFetridge was made by Partners & Spade, the quirky creative enterprise of Andy Spade and Anthony Sperduti. “For Owl, Spade and Sperduti commissioned McFetridge to come up with a logo,” notes Amy Larocca in her recent New York magazine piece on all things Spade. “The result is a shaky line drawing of a giant head balanced on two scrawny little chicken feet. It’s a completely low-tech approach to something big and modern, and suddenly the whole thing has a sense of humor, which Wikipedia really doesn’t. Sperduti smiles at it. ‘I can’t believe they went for it,’ he admits.”
HITN is looking for a Freelance Game Designer. next job Large Retailer is looking for a Art Director. next job Redux Pictures is looking for a Commercial Photography Representative. next job Walter Foster Publishing/Quarto Publishing Group is looking for a Design Manager. next job Federated Media is looking for a Graphic Designer. next job Smashbox Studios is looking for a Digital Dept Mananger. next job Birchbox is looking for a Photo Editor, Birchbox. next job Americans for the Arts is looking for a Press and Media Relations Manager. see all
Starting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now!