When last we checked in with graphic artist and visual provacateur Geoff McFetridge, he was beaming beside giant yellow thumbtacks arrayed in a thorny halo on the floor of Deitch Projects. Entitled “Even the Simplest Shapes Wish to Become Logos One Day,” the 2009 work was his contribution to Lance Armstrong and Nike’s “Stages” exhibition. Among McFetridge’s latest projects is whipping up an endearing egghead identity for Owl, AOL’s answer to Wikipedia. The would-be “living, breathing library” of user-submitted expert knowledge is still in beta, so content offerings are slim, servicey, and odd: “5 Hip Styles from the 80s,” “Cricket Legends,” “How to Survive an Economic Recession” (tip #1: Keep your job, tip #2: If you lose your job, find another one). The match of AOL and McFetridge was made by Partners & Spade, the quirky creative enterprise of Andy Spade and Anthony Sperduti. “For Owl, Spade and Sperduti commissioned McFetridge to come up with a logo,” notes Amy Larocca in her recent New York magazine piece on all things Spade. “The result is a shaky line drawing of a giant head balanced on two scrawny little chicken feet. It’s a completely low-tech approach to something big and modern, and suddenly the whole thing has a sense of humor, which Wikipedia really doesn’t. Sperduti smiles at it. ‘I can’t believe they went for it,’ he admits.”
Quad Graphics/Candi Olivo is looking for a Art Director. next job Oxmoor House, Time Inc. is looking for a Photo Editor. next job Scholastic is looking for a Creative Director. next job Publishers Clearing House is looking for a Senior Web Designer/Art Director. next job Craftsy is looking for a Acquisitions Editor, Photography. next job RKF is looking for a Graphic/Production Specialist. next job Niche Media Holdings is looking for a Designer. next job AL DÍA News Media is looking for a Digital Editor. see all
Starting August 18, learn how to manage a top-notch freelancing career in our online boot camp, Freelancing 101! Over a week of webcasts series, you''ll hear from freelancing experts who will teach you the best practices for a freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. Register now!