Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Why Dwight With Clothes On Is So Much Better Than Pam Naked

cover_09_officelife.jpg cover15_04.jpg

Standing, as we do, at newsstands for hours at a time, it was downright impossible not to notice the synergy currently practiced by New York Magazine and Wired. Except where New York Mag is funny and spot-on, Wired is gimmicky and sad.

New York Magazine: A guide to suriving office life. So you see “The Office” star Rainn Wilson weathering the storm in a cubicle, and you get a cool article about famous NYers desks.

Wired: A guide to “radical transparency”. You get Jenna Fischer, with clothes on, and naked (kind of), and a botched story about Microsoft’s supposed “radical transparency.”

We love Fischer, clothes or not, but with all due respect to Wired’s creative director Scott Daditch, who tries to explain the concept, poorly, you’ve already made up “the law of optical volumes” this year. We’re not sure we’re letting you get away with “radical transparency,” too.

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a mulitplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as an employee. Register now!