Why His Business Card Is Better Than Yours

Because it’s die-cut, foil-stamped, embossed, and expensive (“about four dollars a card”). Because it took 25 years to design. Because it doesn’t fit in a Rolodex. Because it doesn’t belong in a Rolodex. Because it’s on card stock so thick and creamy that it can slice cheese. Because there’s a surprise inside. Because it demonstrates “incredible marketing capability.” Because it’s the pride and maniacal joy of this results-oriented entrepreneur, the Patrick Bateman of event planning. Thanks to Design Observer for sending us his way.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.