Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Why OMA is OMA and UnStudio Isn’t Just Studio: How Firms Got Their Names

1116archnames.jpg

Witold Rybczynski over at Slate has sought to answer a question we’ve sat and wondered about: “Building a Brand: How Architecture Firms Name Themselves.” In the essay, he goes through the whole progression, from the start of the “profession as a business” to our current wacky named state of things. It’s an interesting read and we hope he follows up soon with how design firms got their name. Wait a minute. No we don’t. We want to pitch that as a book. Hands off! Here’s a little:

During the swinging ’60s, particularly in Europe, another naming fashion took hold. You read about these firms in Domus and Architectural Design: Archigram in London, Superstudio and Archizoom in Florence, Haus-Rucker-Co in Vienna. The trendy monikers made up for the fact that these fledgling firms created more drawings than actual buildings. Impatient to make a name for themselves, the young designers did the next best thing—they made up names, usually names that made them sound both arty and avant-garde.

Mediabistro Course

Fashion Writing

Fashion WritingStarting September 23, work with the contributing editor at ELLE.com to get your writing published in fashion magazines and websites! In this course, you'll learn how write fashion headlines, runway reviews, and fashion features, write compelling pitch letters, and gain insight into the fashion industry. Register now!