AdsoftheWorld BrandsoftheWorld LostRemote AgencySpy PRNewser TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat

Why OMA is OMA and UnStudio Isn’t Just Studio: How Firms Got Their Names

1116archnames.jpg

Witold Rybczynski over at Slate has sought to answer a question we’ve sat and wondered about: “Building a Brand: How Architecture Firms Name Themselves.” In the essay, he goes through the whole progression, from the start of the “profession as a business” to our current wacky named state of things. It’s an interesting read and we hope he follows up soon with how design firms got their name. Wait a minute. No we don’t. We want to pitch that as a book. Hands off! Here’s a little:

During the swinging ’60s, particularly in Europe, another naming fashion took hold. You read about these firms in Domus and Architectural Design: Archigram in London, Superstudio and Archizoom in Florence, Haus-Rucker-Co in Vienna. The trendy monikers made up for the fact that these fledgling firms created more drawings than actual buildings. Impatient to make a name for themselves, the young designers did the next best thing—they made up names, usually names that made them sound both arty and avant-garde.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on Janaury 27  at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media compaies, network with other professionals and industry leaders, and land your next job. Register now!