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Please, we beg of you, look away now if you are easily annoyed, faint of stomach or prone to motion sickness. And do not, we repeat, do NOT look here. (No, really, check it out, and tell us what it is! Party hats in space?)

You would think after nearly 3,000 people were killed by the London Olympic logo Wolff Olins would have learned a lesson, yet here they are, using nearly the same shade of strobing pink, again finding inspiration in dog chew toys, and still doing mushrooms at work.

Love it or hate it, we must commend Wolff Olins for sparking a new trend in identity design: Clown Postmodernism. More at Brand New.

Thanks to Keith Scharwath.