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You Can Star In Your Own Soft Core Porn Ads, Too!

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If you live in NY or LA, it feels like American Apparel stores are virtually everywhere. Now they really are.

American Apparel has opened retail locations in Second Life, an online society that’s kinda like The Sims and kinda like MySpace. (And if you haven’t checked it out, prepare to waste one to two hours right now.) In this article for BW, Reena Jana explores the implications of Dov Charney’s mission to not only swaddle every man, woman and hipster in slinky cotton-Lycra blends, but every virtual man, woman and hipster, too.

Pick us up a fluorescent green tube top, will ya?

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