AdsoftheWorld BrandsoftheWorld LostRemote AgencySpy PRNewser TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat

Yves Behar’s Latest Project Is Just What the Doctor Ordered

Sure to boost compliance in double-blinded clinical trials the world over are these streamlined pill keepers from Sabi, a new company that is looking “to transform life’s small tasks into moments of joy” through lifestyle and wellness products designed by Yves Behar and his Fuseproject team. “We designed the Sabi brand, products, and packaging to express smarter ergonomic functionality, and instill pride of use rather than the stigma of being singled out by daily physical challenges,” says Behar. “I believe Sabi will make sense to an older generation in need of solutions, but also to a younger set of users that simply expect good design everywhere.”

Named for the Japanese aesthetic construct (think “wabi-sabi”), the Palo Alto-based company was founded by Assaf Wand, who points to Method, Bang & Olufsen, OXO, and Dyson as brands that inspire him. His idea for Sabi came as he watched his then-pregnant wife struggle to find an easy-to-use and visually appealing prenatal vitamin case. Pill organizers and related accessories (vitamin pulverizers, sleek carafes) comprise the company’s first line of products, Vitality. In the works are Agility, products designed to alleviate the pain and inconvenience of lifting, reaching, and carrying everyday items around the house, as well as Mobility, a line of travel accessories and gadgets that assist in transporting health and wellness essentials. Grab a Sabi Holster ($8.99) and take a chill pill, as the second two lines—including, at long last, a shower caddy that you won’t be ashamed to show houseguests—will debut later this year.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on Janaury 27  at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media compaies, network with other professionals and industry leaders, and land your next job. Register now!