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Writing for the Web: Understanding How Readers Use the Web

A 15-minute crash course for editors and writers to master site usability and drive traffic

PRICE
$15 ($12 for )

SYNOPSIS
When applied to Web sites, the term "usability" refers to how easily users can navigate a site and its content. In this Crash Course on Writing for the Web, journalist Manoush Zomorodi presents our exploration of how a basic understanding of Web site usability can help you become a better writer or editor online and drive more traffic to your stories.

DURATION/TIME
1 video
14 minutes total running time

Shot and edited by Resolution Seven

Table of Contents

Sections Length Size
PREVIEW
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0:38 1 MB
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Crib Sheet (PDF)
Download this outline and use it to take notes. Includes resources and other information.
   
1. Writing for the Web: Understanding How Readers Use the Web 13:13 23 MB
 
  • Main Factors that Influence Usability
    Tools for altering site content to what users want and need.
  • Usability Tips for Writers
    Experts agree: Users don't read text. They scan. Find out how to keep them on your site.
  • Real World Examples
    Our picks for sites with good usability (and major sites that shun usability rules).
   

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