Program
October 12, 2010
Join us for an interesting and informative talk about key lessons learned from a video game veteran with decades of experience in the industry.
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Trip Hawkins |
Join us for an interesting and informative talk about key lessons learned from one of the leading social games companies in the Fac
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Andrew Sheppard |
How do you determine what virtual items should be in your catalog? How much user input should you incorporate? Our speaker will share his thoughts on how to determine what should be in your catalog.
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Teemu Huuhtanen |
This workshop will demonstrate how developers can increase conversion via UltimatePay and its robust analytics and reporting console.
Sponsored by
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Mark Rose |
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Managing a growing virtual economy is not easy. What should you track? What are the key indicators of a healthy virtual economy? Our panel of metrics and economy experts will share their thoughts on this important subject.
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Ian Swanson |
Bill Grosso |
Chethan Ramachandran |
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Albert Lai |
Nicholas Talarico (Moderator) |
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Game mechanics are the new buzzword. But how do you integrate them into your product or service? Join us for an informative talk that will help demystify this important subject.
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Gabe Zichermann |
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Accounting issues are an important part of running a successful virtual goods business. Join us for a talk about avoiding the pitfalls of accounting and revenue recognition for virtual goods.
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| Mick Bobroff Audit Partner Ernst & Young |
Mobile is the next big frontier for virtual goods. Learn about what it takes to succeed with virtual goods on mobile from an established leader in the space.
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Steven Goh |
It has been the Wild West when it comes to monetizing social games but the industry is rapidly maturing. Sophisticated brand advertising can be relevant and interesting to the consumer and effectively monetize social games through virtual goods.
Sponsored by
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Dave Madden |
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Getting users to convert from free to paying customers is one of the most important things to get right in a virtual goods business. Join us for a talk on what it takes to improve conversion and generate more revenue.
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Lee Clancy |
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Sponsored by
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Speakers include
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Joe Lynam |
Marco Priewe |
Andreas Pizsa |
What really works in social gaming? How do you separate truth from fiction? Join us for a panel discussion on what really works in social gaming as our panelists separate rumor from fact and share their thoughts on this important topic.
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Luis Ongil |
Robert Winkler |
Phil Shenk |
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Frederic Descamps |
Rob Carroll (Moderator) |
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Sponsored by
After Party
Location:
Infusion Lounge
124 Ellis Street
San Francisco, CA 94102
sponsored by 
October 13, 2010
Registration opens
Join us for a panel discussion where leading global virtual goods companies will share their thoughts on where the market is heading and what issues they see on the horizon.
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Alan Chen |
Jan Wergin |
Daniel Kim |
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Atul Bagga (Moderator) |
What's life like as one of the largest social games developers on the planet? We've assembled a panel that includes the world's largest social game developers. We'll discuss the future of social games and what it takes to stay on top.
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| Niren Hiro CEO CrowdStar |
Christa Quarles CFO Playdom @cquarles |
Mark Skaggs VP of Product Development Zynga |
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| Dean Takahashi (Moderator) Writer VentureBeat @deantak |
The iPhone has become among the most lucrative platforms for
monetizing virtual goods. Flurry, a company that tracks over 50,000
applications, shares trends and best practices for turning your iPhone app into a money machine.
Sponsored by
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| Peter Farago Vice President of Marketing Flurry @flurrymobile |
Virtual goods are big business in Asia. How is the landscape in Asia different from what we see in the United States? What lessons from Asia can be applied here in the United States. Join us for a great talk on what's happening in the Asian virtual goods market.
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Benjamin Joffe |
Xbox Live has become one of the most important virtual goods platforms in the market. How has Microsoft been able to move from a business that was focused largely on physical distribution to one where virtual goods and microtransactions are meaningful contributions to revenue? Our distinguished speaker will share his thoughts on this important topic.
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Ben Smith |
Facebook Credits are one of the most hotly-debated topics in the world of social games and virtual goods. What does the rollout of Credits mean for developers? Hear directly from Facebook as to why they're launching Credits and what it means for developers.
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Deborah Liu |
What does it take to successfully connect brands and virtual goods? What are the key lessons learned and the major pitfalls to avoid? Our esteemed panel will share their collective learnings on what works and key takeaways for success.
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David Levy |
Joe Eibert |
Terry Angelos (Moderator) |
PM
The Facebook platform becomes more crowded as new entrants arrive daily, growing both quickly to rise above the competition becomes more important to make your game stand out and create a sustainable business. In addition, the localization of your games can help your company break our of the narrow focus of the English speaking market, and provide massive growth in your player base as well as significant incremental revenue. This session will cover how partnering with 6waves can help you accomplish both of these goals.
Sponsored by
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| Jim Ying GM, North America 6Waves |
The monetization landscape continues to change. What does it take to successfully monetize a virtual goods business? How do you optimize your payments mix to achieve optimal results? Join us for a great panel discussion on the future of monetization.
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Game mechanics are one of the hottest new trends in virtual goods. What does it take to apply game mechanics outside of the world of games? Hear from some emerging leaders in this field about how game mechanics will go everywhere.
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Tim Chang (Moderator) |
Chung-Man Tam |
Amy Jo Kim |
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Ron Gutman |
Rajat Paharia |
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