In Sept. 2008, our founder and cyber hostess Laurel Touby suggested that our blogs needed to be doing more stories on how the Web continues to transform how media companies run their businesses - whether through content distribution, consolidation, social networking, live video, Web-only exclusives, search & research.

But rather than add that content across the blogs, we suggested a blog devoted solely to the Web. And so, WebNewser was born. We bring you breaking news and new initiatives. We track which media companies are coming out ahead in the Web game and who's falling behind. Plus, we bring you job changes, Web ratings and inside stories from our 'web' of anonymous tipsters.

mediabistro.com's editorial director Chris Ariens launched the blog in January 2009. In June, David Cohen joined as the editor and in August Chris Nerney came on board as managing editor.