Greenspun Interactive president and executive editor Rob Curley spoke with mediabistro.com Daily Media Newsfeed editor David Hirschman about his current role at the online arm of the company that owns the Las Vegas Sun and Las Vegas Weekly newspapers, his start in the media business and 702.TV, which he described as "a video program that's kind of reverse-engineered from the Web."

Some highlights from the conversation between Curley and Hirschman follow.

On his start in journalism:

I was putting myself through college stringing for newspapers across the state of Kansas, anyone who would pay me. And then realized I could make more money if I would string for newspapers not in Kansas. So I learned everything that I could about indoor soccer, you know, the old Major Indoor Soccer League? And hockey. And then began stringing for newspapers across the country. And when the Houston Arrows would play the Kansas City Blades of the International Hockey League, I would write the story for the Houston Chronicle.

On preparing local content in Las Vegas:

We now geo-code every story on our site, every piece of content. We either add an exact latitude and longitude to it or, if we don't have that, then we try to at least get it down to the ZIP code. Soon, if you give your ZIP code, you can have all of those stories now on one page. You can have all of the home foreclosures and homes that have been sold on that page; you can have all the crimes. We can show you all the rotary club meetings, all the high school shows that are in your ZIP code, the movie listings that are closest to you. We've build the page so that it works very much like iGoogle does, so you can move all the boxes around in any order that you want.

On 702.TV:

Our idea was that we can create this show that's fun and cool and kind of edgy and has this weird take on Las Vegas and right in the middle of it, we would put a very quick, somewhat-irreverent-but-accurate news segment that would tell you very quickly what's going on related to your life in Las Vegas, whether it's local government or anything. But do it in some sort of interesting, colorful way, and then we get right back into the other stuff.