Today on the mediabistro.com Morning Media Menu, we're joined by Fanscape CEO Larry Weintraub.

Fanscape is a "digital engagement marketing agency," and expanding the world of marketing into new media possibilities. He will also be appearing at the Mediabistro Circus, June 2-3.

"It's been years of us trying to educate brands about, 'you need to get in this'," he says of the new media marketing landscape. "And yes, people are going to say bad things but if you don't get a handle on that conversation, participate in the conversation, they're just going to say bad things, and you're not going to have any say about it."

Also discussed: Twitter's "headline" status, how Hulu is "disproving the theory of the YouTube culture" and how the economy has affected the way he does business.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321. Tomorrow on the Menu: IFC Media Project host Gideon Yago.

Click here to receive mediabistro.com's Daily Newsfeed via email.