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Facebook Focuses on Deceptive Ads

FacebookLogo.jpgNick Gianos, a member of Facebook's platform team, wrote a post on the Facebook Blog outlining steps the social-networking site is taking to prevent deceptive ads.

From Gianos' post:

As part of an ongoing effort we've had underway to address the quality of third-party ads running inside applications, we wanted to offer some clarifications, reminders and information on our actions.
First, deceptive ads are a widespread issue on the Web and one we fight aggressively. This battle is not new and it's far from over. We faced stimulus scam ads on our own system earlier this year and pushed them off the site with rigorous enforcement. We did the same months later when deceptive ads from third-party ad networks appeared in applications. We're doing that again now as we see them appear in the form of offers.
Since introducing updated policies for third-party ads on Facebook Platform in July, we have disabled two entire ad networks and suspended or brought into compliance over 100 applications for ad-related violations in regions around the world, over one-half of which had more than 1 million monthly active users.
In addition to legal notices that have been sent to many ad networks to mandate ongoing compliance on Facebook Platform, today we are disabling two additional offer and ad networks that have repeatedly violated our policies.
In addition to steps we've taken to build teams and technologies devoted to this issue and continual outreach to work with members of the ecosystem on ways to improve their practices, it is the responsibility of both developers and ad networks to make sure the content running in third-party applications is appropriate.
If you have an advertising-related inquiry, please use the Platform Advertising Contact Form.

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