Will Ferrell and producing partner Adam McKay explained why their Funnyordie.com abandoned plans to start its own comedy version of YouTube and instead took advantage of the Google-owned video site's move to allow content creators to sell and serve their own ads, AdAge.com reported.

Funnyordie.com was founded three years ago by Ferrell and McKay and backed by Sequoia Capital and HBO, according to AdAge.com.

Ferrell and McKay on the move to YouTube: