Jordan Hoffner, who developed content partnerships for YouTube, is ending his three-year gig at the online video giant to join IAC-based start-up Electus, run by former NBC entertainment co-chairman Ben Silverman.

Hoffner's job at Google-owned site was to cut deals with networks, smaller production houses and other professional content producers to bring premium content to YouTube. Like Silverman, Hoffner previously worked at NBC.

According to paidContent.org, which broke the story:

Hoffner's leaving at a delicate time for the dominant online video service, right when it seems content/media industry's frosty relationship with YouTube is beginning to thaw a bit, with the latest U2 live webcast as a small example of it. Another deal, in the works, would bring streaming movies to the video service; it is in talks with Lionsgate, Warner Bros. and Sony.

Hoffner will be succeeded at YouTube by Chris Maxcy, who also will continue developing music partnerships for the site, paidContent reports.