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Nielsen: Americans Consuming More Video, Any Which Way They CanAmerican video consumption across the three screens of television, Internet and mobile devices continues to rise, according to the latest data from Nielsen's Anywhere Anytime Media Measurement (A2/M2) initiative.
Highlights: The mobile video audience increased 70% from the prior year. There's a ton of other information in the report, but it pretty much all leads to the same conclusion: We're consuming more video than ever on more platforms than ever. And we'll continue to do so. Here's a web page summarizing the report. You can download the 5-page PDF document here, but you have to go through a free registration process. It's harrowing (not really). Email This Post |
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