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Ben LaMothe

Social Media Roundup: Advocacy, Corporate Social Strategists, and Social Media Campaigns

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about the shift from influence to advocacy in the development of online communities; the changing future of today’s corporate social media strategists; and best practice for growing an online community through a series of campaigns.

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Should Reporters Create Online Communities For Their Beats?

In the last few years social media has become about more than Facebook and Twitter.

Other sites have been created that deal with a specific topic. Their membership numbers are small in number, but the topics discussed often garner a lot of activity because the people on the site are passionate about the subject.

When I think about subject-matter expertise in a newsroom, I think of a beat writer/reporter. In the newsroom, they are the subject-matter experts for the beat that they are assigned to cover.

They have a first-hand knowledge of the topic and the issues at hand and they have relationships with the people who are impacted or make decisions about the topic.

In the world of social media and online communities, they would be ideal community managers.

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Social Media Roundup: The Connected Customer, Social Media Crisis Comms, Timeline for Power Users, and more

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about the connected customer and what that means for brands and media; why it’s good to use social media as part of crisis communications; Timeline tips for power users; how Facebook “likes” are similar to e-mail opt-in; and why you should pay social media interns.

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What Are Basic Social Media Skills Journalists Need?

By now the consensus is that most journalists should “know how to use social media” in their day-to-day jobs.

But what does that really mean?

Here’s a short list of skills that I believe should be part of the basic social media skill set for a journalist today:

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Social Media Roundup: Social Media Insights, Successful Social Media Promotions and More

Every Friday I post links to a few of the blog posts that I read during the week that I found interesting and insightful.

Included in this week’s round-up is discussion about actionable social media insights; the maturing of community management; advice for making a successful social media promotion; and culture change as a barrier to social media adoption.

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