This week, Google announced that it is merging its Google Trends and Insights for Search into one Google Trends tool.
From Google’s blog post announcing the move:
Now we are merging Insights for Search into Google Trends, wrapping it all up in a clean new interface to give you a clearer view of what’s on the world’s mind. The new Google Trends now includes features from both products and makes it easier and more intuitive to dig into the data.
Both Google Trends and Insights for Search have been useful tools in the industry for years, offering journalists a way to see popular search terms and compare keywords, respectively.
While each tool has separate and distinct functions, there are benefits to packaging them into one super tool. Here are three reasons journalists will benefit from this update: