These days, everyone’s trying to sell something on the Internet—but according to Rich Gorman, some online sales pros are more effective than others. While e-commerce continues to grow, with online retailers threatening to put brick-and-mortar stores out of business, there remain many sellers who just aren’t sure of how to achieve the e-commerce results they’re looking for. According to Rich Gorman, however, there is hope—and in fact, there are several specific strategies that companies and marketers can follow as they seek to meet their e-commerce objectives.
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