Archives: October 2011
Today’s viewers aren’t just watching TV as a solitary experience. Whether it’s the iPad, an Android tablet, or even the new Kindle Fire, tablet devices are quickly becoming an integral part of television viewing. Or as Nielsen puts it, cross platform is the new norm. 40% of tablet (and smartphone) owners in the U.S. used their devices daily while watching television, which creates a prime opportunity for news stations and news programs to reach a captive audience.
We’ve talked before about a few tips to define your newsroom’s mobile presence, but let’s look a little closer at a few more ways news organizations can help reach news junkies on that second screen.
A new study by the Pew Research Center’s Project for Excellence in Journalism and The Economist Group found that consuming news was one of the most popular activities for tablet users. The study also found that out of tablet users who regularly read the news, three out of 10 of them spent more time consuming news than they did before they got a tablet. Four out of 10 regularly read in-depth news and analysis. These are promising figures for the future of digital news and the tablet.
But the figures came with one pitfall: “News is valued but willingness to pay is low.” The majority of tablet owners (85 percent) had never paid for news on their tablet, and 78 percent said that news on the tablet was not worth more than any other medium. Out of those who had not already paid for news, only 21 percent would agree to pay $5 a month for their favorite tablet news source. Most turned down the $5 charge, even if it were the only way to access it.
So who are those lovely people paying for news? Read more
Student journalists, want to show off your multimedia skills and help advance press freedom? Here’s your chance to do so, and possibly land an internship and see your work on CNN to boot.
Reporters Without Borders and CNN have teamed up to sponsor the For Press Freedom” contest, open to U.S. college/university students.
All you need to do is create a video Public Service Announcement and submit it online. The PSA can be up to 50 seconds on the topic of “Why should we care about freedom of information?” Don’t worry if you’re busy with mid-terms now. The deadline isn’t until March 2012, so start story boarding now and work on the production over winter break.
Reporters Without Borders will welcome PSAs that are creative, professional, and have enough impact to not only catch the viewers attention, but make them absorb the message, even after the video is off the air. PSAs should also reflect the character of RSF.
Read more about the guidelines here.