GalleyCat FishbowlNY FishbowlDC UnBeige MediaJobsDaily SocialTimes AllFacebook AllTwitter LostRemote TVNewser TVSpy AgencySpy PRNewser

Archives: June 2012

Contently: A Free Content Management Platform

Contently, an NYC-based tech startup, is making its editorial management platform free. The site started out hoping to match freelancers looking to write, with media outlets looking for specific work. Since then, it has expanded its focus to brands looking for quality content. According to Ad Age, the startup found a bigger need from brands looking for content marketing than from traditional media outlets.

For journalists, Contently provides an online portfolio service. You can request an invite to their beta site here. Writers can add clips, write a bio, and specify areas of expertise. This part of the service is a personal branding tool for journalists and aims to connect them with relevant publishers. It also provides analytics, allowing writers to see which of their pieces make more of an impact. Read more

Mediabistro Course

Memoir Writing

Memoir WritingStarting July 16, learn how to tell and sell the story of your life! Taught by a published memoir writer, Wendy Dale will teach you how to create a story around a marketable premise, write a memoir with solid structure, sell you memoir before you've finished writing it and more! Register now! 

Matt Atchity: ‘Slide shows with good captions are an easy traffic win’

In online journalism, it is just as important to provide your readers with engaging visuals as it is compelling text. Just ask Matt Atchity, the editor-in-chief of Rotten Tomatoes, whose famous red and green “Tomatometer” has become an iconic part of the site’s design.

When Mediabistro asked Atchity for the key to making sites more engaging, his answer was simple: great visuals.

“Users never get tired of photo galleries,” he said. “As long as the user experience is good (i.e. not reloading the entire page for each new picture), photo slide shows are something that audiences really respond to. Slide shows with good captions are an easy traffic win for online writers and producers.”

For the full interview, read So What Do You Do, Matt Atchity, Editor-in-Chief of Rotten Tomatoes?

Andrea Hackett

3 Things Journalists Should Ask About Their Data

Have you ever read a news article that cited confusing statistics or some fuzzy math that didn’t seem to make logical sense or add up? Chances are, the math and stats didn’t make sense to the reporter who wrote it either.

Whether it’s quarterly earning statements, census figures or standardized testing results, journalists on all beats can’t avoid data. It’s ubiquitous and, thanks to the Internet, readily available. Unfortunately, “data literacy” isn’t quite as common.

It’s one thing to know technical skills like how to format, filter and sort, and run basic pivot tables or access queries, and it’s another to really understand the data and math itself, let alone why the numbers matter and what they mean.

That’s why I was excited to see this post at Media Helping Media: “Journalists – become data literate in three steps.” The post outlines three questions every journalist should ask before diving into their data:

  1. How was the data collected?
  2. What’s in there to learn?
  3. How reliable is the information?

Go read the post to learn more about why these questions matter most, and specific instances where they can make a very big difference. It’s a piece taken from the Data Journalism Handbook, which is worth checking out in and of itself, though more of a time committment.

Data literacy really boils down to good journalism, and the more you understand the numbers and their source, the more confidently (and correctly) you can report them.

OregonLive.com Launches Homepage, Navigation Redesign

The Oregonian’s online presence at OregonLive.com got a partial facelift this morning with a redesign of its homepage and complete restructuring of its navigation menu — its first design revisions since 2008.

According to an announcement blog post, the biggest complaint of the old homepage was that the site was “too cluttered.” The redesign reduces some of that clutter by eliminating dozens of static links and replacing them with headlines.

Read more

4 Things About Video Every Journalist Should Know

In the digital world where journalists are increasingly required to wear many hats, video is an important tool that can bring even more to the story. Manoush Zomorodi, author of the multimedia eBook Camera Ready: How to Present Your Best Self and Ideas On Air and Online, shared some tips with 10,000 Words on how to make video to better your story and attract more viewers. Zomorodi will be giving a conference on this topic as part of mediabistro’s upcoming Literary Festival. To find out more, check out the program list here. Read more

NEXT PAGE >>