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Andy Cohn on How The Fader Is Thriving in the Digital Age

In the latest installment of Mediabistro’s  So What Do You Do?  column, Andy Cohn, president and publisher of The Fader, says that staying true to your audience is essential for building devoted followers.

“I think a lot of people get caught up on just trying to build Web traffic and posting things that aren’t really essential to the core of what they’re all about, writing to the lowest common denominator, etc.,” he told Mediabistro. “You now see sites and media properties that tweet about breaking news that has nothing to do with the core of their editorial platform. And that’s the stuff that may give you short-term eyeballs and short-term gain in traffic or circulation but, ultimately, you’re going to alienate any kind of core audience that came to you for what your original intent was.”

Read more about how The Fader is thriving in the digital age in So What Do You Do,Andy Cohn, President and Publisher of The Fader?

Nicholas Braun

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.