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How Starting a Blog Can Help Market Your Book

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As part of Mediabistro’s Profit From Your Passion series, we gave you advice on creating your book proposal (whether it be nonfiction or a novel). The next step in getting your work into the hands of millions is marketing. Although it may seem daunting at first (thoughts of hitting up every Barnes & Noble in the country spring to mind), it’s not as intimidating as it sounds.

We got the lowdown from agents, authors and publishers on the key ingredients to an effective, mostly-DIY marketing campaign. One great revelation is that starting a blog is a great way to sell your book — and keep interest in your writing alive:

As an author who may also be a full-time writer chasing deadlines all day, regularly maintaining a blog may be the last thing you want to do with those precious free moments off the clock. But, says Sherrie Wilkolaski, founder and president of Author’s Boutique and PubSmart, a blog is actually the best way to build a platform that ultimately generates book sales. “Obviously, the search engines love it, it keeps the author’s website active and it gets [the author] out there building more content.” Not sure what to blog about? For nonfiction writers, Wilkolaski recommends providing daily content and tips that position you as an expert in your subject area. And for novelists, she’s had a lot of success having her authors blog as one of their characters to keep readers interested and engaged between releases.

For more marketing tips, including advice on hiring professional help, read: 6 Ways to Effectively Market Your Book.

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