Woman’s Day knows that its readers (women ages 30 to 90) are incredibly busy, and they crave easily digestible advice on everything from cooking and home decor to health and money matters.
The editors are looking for writers with a straightforward tone and the ability to do their research before sending a pitch — reading back issues of the mag (at least the past 12 months) is invaluable. Knowing which section to pitch and what type of reader to cater to is also key:
A writer’s best entryway onto the pages of the mag is a front-of-book section called “Embrace the Day,” focused on community and giving to others. It’s a special place in the hearts of Woman’s Day readers. “We did a story six months ago about a woman who makes cakes for children with cancer. Another editor and I discussed it and she said, ‘do you want to put a call-out for people to give?’ The woman didn’t have a 501(c)(3), so I didn’t feel comfortable soliciting donations on her behalf. But it didn’t matter,” [executive editor Annemarie Conte] shares. “Our readers found her. One even wrote in and taped a $100 bill to her letter. Our readers are incredibly giving and want to find deserving places to give.”
To hear more about how to get published in this mag, including what not to pitch, read: How To Pitch: Woman’s Day.
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