Developing a comprehensive digital experience for a publication is no small task. While very few outlets have the financing and manpower to produce a custom app, the low-cost appeal of micropublishing could leave organizations still wanting more — especially when it forces you to choose between platforms rather than catering to all of them.

Cross-platform experiences are the goal of MediaWire, a new startup that enables publishers to create and distribute their publications directly through smartphone stores. Unlike some micropublishing apps, MediaWire charges a flat fee per upload and leaves the revenue from sales alone.

The tool already publishes apps to the Apple App store and Google Play, with BlackBerry App World and Windows Store to follow. MediaWire is one of the only companies that supports all of these devices from a single source, meaning that it’s a good candidate to use for digital publishing if the goal is to be truly cross platform across all mediums. MediaWire also allows for users to share publications across major social media networks, including Facebook and Twitter, for no extra cost.  Read more