GalleyCat AppNewser SocialTimes AllFacebook AllTwitter TVNewser TVSpy LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC MediaJobsDaily UnBeige

Posts Tagged ‘breaking news strategies’

Breaking News and Social Media: Stop Fighting It

Social media and journalism are back in the ring this week. They’re both pretty strong contenders, but not without their weaknesses. In the immortal words of Paulie Pennino, let’s blow these punch-outs.

In this corner: Journalism

As the underdogs trying to maintain a presence and a living wage, we all know journalists have the power of story-telling and, hopefully, credibility, when news breaks. This Nieman Lab post illustrates the timeline of breaking the Boston bombing on Monday. It shows social media users were able to catch events up to the minute, but it’s only when Reuters retweets it that it becomes News.  

That’s all because of context. Journalism takes its hardest blows when it forgets that its mission is to provide context. To keep up with social media, journos have fallen prey to the allure of being first. Cable news outlets broadcast, and then tweeted, information about the ongoing investigation and hunt for the bomber without verifying information. Instead of relying on their credibility, their only other strength, media outlets engaged in a strange feedback loop citing each other, updating homepages and official tweets in a dizzy little dance. 

No shortage of adrenaline, but certainly a shortage of facts. 

And in this corner: Social Media

In the midst of breaking, or not-quite breaking, news, social media was aflutter with corrections. 

Social media is now the watchdog of the fourth estate. If it weren’t for social media, no one would have realized until it was too late how silly some of the reports coming in from mainstream media outlets were. 

Read more

Mediabistro Course

Freelancing 101 Online Boot Camp

Freelancing 101Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now! 

5 Tweet Strategies for Highlighting Breaking News

Social media producers battle for eyeballs, retweets and clicks. They fight because tweets fly by fast, easily slipping by readers in a stream shared with cat gifs and @KimKierkegaard.

News tweeting’s permanent battlefield fixtures – tweet volume, frequency and serendipity – can always provide challenge. The combo deals a particular blow, however, when your latest tweet contains your big, hot breaking story.

What’s the best way to get followers to notice and click your link when big news hits? Should you break out the “BREAKING”? Should you stick with just “Breaking”? Or should you drop the chyron-bred word and bank on content sparking the spread?

Here are five distinct ways newsrooms on Twitter highlight breaking news, along with some questions to consider before adopting (or adapting) a new strategy for your own. Read more

Five Lessons In Breaking News Reporting Learned From The Joplin Tornadoes

Brian Stelter, usually a media reporter at The New York Times, found himself wearing a different hat last week in the middle of of Joplin, Missouri, where he was covering the tornado destruction.  It was out of the scope of his usual reporting and wasn’t a planned assignment, but he happened to be at an airport when the tornadoes struck and there was a flight to Kansas leaving in 45 minutes. Like a true reporter with a passion for the story, he got a standby ticket and was on his way.

But when hit with the responsibility of completely unexpected breaking news reporting — it was Stelter’s first time coming upon a natural disaster as a reporter — there were lessons to be learned. Stelter published a stream-of-consciousness-style narrative on his Tumblr that outlines the events of his experience as he remembers them, chronologically. The full piece is worth the read. Here are some takeaways from his experience that any newsroom editor should work into their breaking news plans. Read more