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Posts Tagged ‘code’

OMG! The Robo-Journo Has Arrived. It’s Going to Be OK.

robotEverybody take a deep breath. Robots are not journalists, and they aren’t going to take over the publishing industry. Or will they?

Since it came out that the L.A. Times used an algorithm to report on an earthquake, it seems that robots are going to take over all of journalism. There’s a good case for using technology like this: stories on sports, financial news, weather; probably half of the press releases about amazing new mobile apps I get, could probably be written with a code. There’s also a good case for why it’s still sort of uncharted territory that needs to be built upon and perfected.

And it’s prompted some  good questions: Who owns the copyright? Where and when would it be more efficient? If stories are generated using a code, does that change how humans interact with it? Does the code know ethics? Read more

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Upworthy Quits Page Views, Measures ‘Total Attention Minutes’ Instead

upworthyUpworthy released a blog post today announcing their new model for measuring success: Attention Minutes.

Their source code and more information about its implementation is promised for the coming months (something to look forward to besides spring?). But for now, let’s take a look at their reasoning

Pageviews have long been on the way out and Upworthy has decided that shares, unique visitors, and Google Analytics’ time on site metrics just aren’t cutting it for them. By tracking “everything from video player signals about whether a video is currently playing, to a user’s mouse movements, to which browser tab is currently open,” Upworthy says this move ”will accelerate the drive toward quality.” But it’s really about being able to bottle that engagement and sell it to someone — advertisers, subscribers, investors.  By tracking what engages users, there’ll be more insight into why they share, which is the goal of viral content.

For real news organizations, watching how Upworthy tracks engagement is a highly recommended winter activity. Knowing what beats your users are most interested and where they’re consuming is vital to improving any digital newsroom. Shares and uniques are good estimates, but Upworthy’s right: it’s not enough, and sometimes misleading. Who knows what we’ll find out about our audience.

Has your newsrooms experimented with new metrics across sites? What’s the focus for you — shares or pageviews? 

Happy V-Day: Valentines For Journalists (Part IV)

It’s that time of year when even the most hard-hearted journalist puts off deadline for a few sugary conversation hearts of questionable grammar. If you’re lucky enough to have a sweetheart to send those “Be Mine” confections to, bundle them with our annual run down of journo-inspired Valentines cards brought to you by the 10,000 words team and our readers.

Feel free to distribute any of these, along with any from previous editions: here, here and here. And don’t forget to let us know if you have an awesome idea we didn’t include, @10000Words with the hashtag #journolove or in the comments below. Maybe we’ll use it next year!
My #love for you is trending

You're my favorite RSS, really special someone

I'd jump sections to find you

There’s more behind the jump!
Read more