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Posts Tagged ‘context’

A Trend to Watch: ‘Reader-Aware’ and ‘Responsive Content’

Right now we’re focused on responsive design. Perhaps after that comes responsive content.

If you’re a reader of Nieman Reports, you’ll remember the cover story from early this fall, “Breaking News: Mastering the Art of Disruptive Innovation in Journalism.” Nieman Fellow David Skok along with James Allworth co-wrote the piece with Clay Christensen, one of Harvard’s brilliant and popular business faculty.

One of Christensen’s main areas of academic focus is the concept of disruptive innovation and competition in business; this widely-shared article applied Christensen’s analysis – which has helped revitalize numerous businesses before his years academia – to the news industry, where an understood problem is figuring out how to survive and how to thrive.

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Mediabistro Course

Freelancing 101 Online Boot Camp

Freelancing 101Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now! 

EmbedPlus Can ‘Enhance’ YouTube Videos for Commentary, Context, Linkage

Here’s a tool to help annotate and direct people to points of interest in any last minute campaign rally videos or the CNN punch-drunkness vids hopefully to come after tomorrow night’s election coverage.

A few weeks ago we highlighted TubeChop as an easy-to-use tool for highlighting parts of a YouTube video relevant to your story. EmbedPlus is another such tool, but with a handful of other additional, useful features.

EmbedPlus, available as a Chrome extension, WordPress plugin and simple wizard, allows you as a journalist to (among other things):

  • Annotate YouTube videos, placing your own text and links (perhaps “explainers” or more context) at designated times
  • Crop videos to the interesting or relevant portions, per the same idea we outlined for TubeChop
  • Mark several jump-to points (“chapters”) relevant to your coverage, so a reader doesn’t have to go searching
  • Provide quick access to conversations (“reactions”) to the YouTube video on social platforms like Reddit and Twitter

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