A lot is being made about how Facebook, social media and online communities are impacting / have impacted industry since it first went online, and rightfully so. Facebook and all of the sites that came after it have fundamentally changed how business is done in many different industries.

What I worry about is complacency. Instead of seeing the users of these platforms as a group that will go through life and get older, they are viewed as staid masses who are changing things that we can experience right now.

As power users and even passive users of online communities and social media grow older, and new generations who’ve never known a world without blogs, Facebook, Twitter and high-speed Internet are born, other industries will find themselves in the cross hairs of substantial change.

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