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Posts Tagged ‘GQ’

Lucky‘s Brandon Holley on the Key to Moving Up: ‘Steady Input Without Being Annoying’

Brandon Holley held editor positions at Time Out and GQ, helped launch Elle Girl and headed Yahoo! Shine before taking the helm at Lucky in 2011. And, she says, if you want to snag a top spot on a magazine masthead, you need to be a vocal and proactive voice for the brand.

“I think people make a mistake when they wanna climb the masthead, and they assume the editor-in-chief should pay attention to them. And, now that I’m on the other side of the desk, I love people who come to me,” Holley said in our Media Beat interview.

Holley explained that she succeeded at GQ by giving “steady input without being annoying” to editor-in-chief Art Cooper. “I wasn’t kissing ass, but I would write memos to him and say, ‘I think this section could use this,’ and ‘I think we should start a new section that’s this’… I’m a huge fan of memo writing.”

Part 2: Brandon Holley Calls Fashion Blogging ‘Most Exciting Thing to Happen in Publishing in Decades’
Part 3: Lucky’s Brandon Holley Talks Photoshop and Fashion

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Snag $2 a Word at GQ

Since its start as a trade magazine, GQ remains the sophisticated older brother of the lad mag genre. And although editors expect nothing short of poised perfection in all pitches, senior editor Will Welch said they welcome irreverence with no shortage of humor in their front-of-book sections.

“There’s always a need for coverage with a super distinct point of view and the right sense of humor,” Welch said. ”The most immediate thing is for freelancers to show familiarity with the skeleton of our magazine: what the sections are and what the tone of the writing is.”

For contact info for GQ editors and more details on what they consider a perfect pitch, read How To Pitch: GQ. [sub req'd]