The Knight Foundation does it again. This time in Philadephia, where they’ve granted $345,000 to the Project Liberty Digital Incubator, which puts startups in the Interstate General Media newsrooms — The Philadelphia Inquirer, Daily News, and Philly.com.
This is the second time the Knight Foundation has supported the program, which launched in 2011. Which means it’s working and goes to show that big media companies can adapt. Who knew? IGM wasn’t around for the launch of the incubator program, but they’ve been involved since the early stages and their commitment to the program has helped it’s success.
Apart from free office space, start ups get to work with decision makers in the newsroom and have Drexel University engineering students at their disposal. The results are tangible, like “inaugural incubator resident” ElectNext, which has their module on Philly.com to parse election data. Another, advertising platform tapCLIQ, has been integrated with Philly.com’s mobile app and is — wait for it — actually drawing advertisers. Big ones, too. Read more