Good news for digital publishers: The number of Americans who own tablet computers and e-book readers nearly doubled over the holiday season, according to a new report from the Pew Internet & American Life Project.
Between mid-December and early January, the share of American adults who own a tablet computer jumped from 10 percent to 19 percent. Ownership of E-book readers among adults also jumped from 10 percent to 19 percent. The number of Americans owning at least one of these devices jumped from 18 percent in December to 29 percent in January, the report said.
“These findings are striking because they come after a period from mid-2011 into the autumn in which there was not much change in the ownership of tablets and e-book readers,” wrote the author of the report, Lee Rainie.
Rainie attributed part of this surge in sales to a more competitively-priced marketplace, especially on the e-book reader side. They noted that many of these devices, like the original Amazon Kindle, now cost under $100. Read more